/* =========================================================
   Propuesta Dulce Pastel · estilos comunes de las páginas internas
   (estrategia, google, ugc, contact-center)
   ========================================================= */

:root {
  --green: #6a7f54;
  --green-soft: #a9b89a;
  --green-tint: #e9eee2;
  --forest: #2f3a27;
  --ink: #2b2a26;
  --ink-soft: #5d5a52;
  --cream: #fdf6ec;
  --sand: #f3e9da;
  --rose: #d9a59a;
  --rose-deep: #b9776a;
  --rose-tint: #f7e6e1;
  --line: rgba(47, 58, 39, .14);
  --white: #fff;

  --serif: "Cormorant Garamond", Georgia, serif;
  --caps: "Josefin Sans", system-ui, sans-serif;
  --sans: "Jost", system-ui, sans-serif;
  --ease: cubic-bezier(.2, .7, .2, 1);
}

*, *::before, *::after { box-sizing: border-box; }
body {
  margin: 0;
  font-family: var(--sans);
  font-weight: 300;
  font-size: 16px;
  line-height: 1.7;
  color: var(--ink-soft);
  background: var(--cream);
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
button, input, select, textarea { font: inherit; }
h1, h2, h3 { font-family: var(--serif); font-weight: 500; color: var(--ink); line-height: 1.1; margin: 0 0 .5em; }
h1 em, h2 em, h3 em { font-style: italic; font-weight: 400; color: var(--green); }
strong { font-weight: 500; color: var(--ink); }
p { margin: 0 0 1em; }

.wrap { width: min(1120px, 100% - 64px); margin: 0 auto; }

.eyebrow {
  margin: 0 0 12px;
  font-family: var(--caps);
  font-size: .7rem;
  letter-spacing: .3em;
  text-transform: uppercase;
  color: var(--green);
}

/* Encabezado de cada página */
.top { padding: 72px 0 56px; background: var(--forest); color: rgba(255, 255, 255, .82); position: relative; overflow: hidden; }
.top::after {
  content: "";
  position: absolute;
  right: -120px; top: -120px;
  width: 420px; height: 420px;
  border-radius: 50%;
  border: 1px solid rgba(217, 165, 154, .35);
}
.top .eyebrow { color: var(--rose); }
.top h1 { color: var(--white); font-size: clamp(2.4rem, 5vw, 4rem); max-width: 15em; }
.top h1 em { color: var(--sand); }
.top p { max-width: 42em; font-size: 1.1rem; margin: 0; }

.sec { padding: 80px 0; }
.sec--sand { background: var(--sand); }
.sec--white { background: var(--white); }
.sec--forest { background: var(--forest); color: rgba(255, 255, 255, .8); }
.sec--forest h2, .sec--forest h3 { color: var(--white); }
.sec--forest .eyebrow { color: var(--rose); }
.sec__head { max-width: 720px; margin-bottom: 44px; }
.sec__head h2 { font-size: clamp(2rem, 3.6vw, 3rem); }
.sec__head p { font-size: 1.05rem; }

.grid { display: grid; gap: 20px; }
.grid--2 { grid-template-columns: repeat(2, 1fr); }
.grid--3 { grid-template-columns: repeat(3, 1fr); }
.grid--4 { grid-template-columns: repeat(4, 1fr); }

.box { padding: 30px 28px; background: var(--white); border: 1px solid var(--line); border-radius: 8px; }
.box h3 { font-size: 1.5rem; }
.box p:last-child { margin-bottom: 0; }
.box--tint { background: var(--green-tint); border-color: transparent; }
.box--rose { background: var(--rose-tint); border-color: transparent; }
.box--dark { background: var(--forest); color: rgba(255, 255, 255, .8); border-color: transparent; }
.box--dark h3 { color: var(--white); }

.icon {
  display: grid; place-items: center;
  width: 46px; height: 46px; margin-bottom: 18px;
  border-radius: 50%;
  background: var(--green-tint);
  color: var(--green);
  font-size: 1.3rem;
}

.list { margin: 0; padding: 0; list-style: none; display: grid; gap: 8px; }
.list li { position: relative; padding-left: 22px; }
.list li::before { content: "✓"; position: absolute; left: 0; color: var(--green); }
.list--x li::before { content: "—"; color: var(--rose-deep); }

.tag {
  display: inline-block;
  padding: 4px 12px;
  border-radius: 30px;
  background: var(--green-tint);
  color: var(--green);
  font-family: var(--caps);
  font-size: .65rem;
  letter-spacing: .16em;
  text-transform: uppercase;
}
.tag--rose { background: var(--rose-tint); color: var(--rose-deep); }

.kpi { padding: 26px 24px; border-radius: 8px; background: var(--white); border: 1px solid var(--line); }
.kpi b { display: block; font-family: var(--serif); font-weight: 500; font-size: 2.6rem; line-height: 1; color: var(--green); }
.kpi span { display: block; margin-top: 8px; font-size: .9rem; }
.sec--forest .kpi { background: rgba(255, 255, 255, .05); border-color: rgba(255, 255, 255, .1); }
.sec--forest .kpi b { color: var(--rose); }

.note { font-size: .82rem; color: var(--ink-soft); opacity: .8; margin-top: 18px; }

.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  padding: 14px 26px;
  border: 0; border-radius: 40px;
  background: var(--forest); color: var(--white);
  font-family: var(--caps); font-size: .74rem; letter-spacing: .16em; text-transform: uppercase;
  text-decoration: none; cursor: pointer;
  transition: background .3s var(--ease);
}
.btn:hover { background: var(--green); }
.btn--rose { background: var(--rose-deep); }
.btn--rose:hover { background: var(--forest); }
.btn--line { background: transparent; color: var(--forest); border: 1px solid var(--forest); }
.btn--line:hover { background: var(--forest); color: var(--white); }

/* Celular simulado */
.phone {
  position: relative;
  width: 300px; max-width: 100%;
  aspect-ratio: 9 / 19;
  border-radius: 40px;
  border: 10px solid #1b1d18;
  background: #000;
  overflow: hidden;
  box-shadow: 0 40px 80px -40px rgba(47, 58, 39, .6);
}
.phone::before { content: ""; position: absolute; top: 8px; left: 50%; transform: translateX(-50%); width: 80px; height: 22px; border-radius: 20px; background: #1b1d18; z-index: 5; }

.foot { padding: 34px 0; text-align: center; font-size: .8rem; background: var(--sand); }

@media (max-width: 900px) {
  .grid--3, .grid--4 { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 640px) {
  .wrap { width: calc(100% - 32px); }
  .grid--2, .grid--3, .grid--4 { grid-template-columns: 1fr; }
  .top { padding: 56px 0 44px; }
  .sec { padding: 56px 0; }
}